Wednesday, April 8, 2009

Total Resource Campaign


As you have probably heard by now, the Chamber is beginning a Total Resource Campaign. And as many of you are probably asking, “What on earth is a total resource campaign?” While the campaign itself may be a foreign idea, the concept is actually pretty simple. Rather than selling sponsorships throughout the year, we are concentrating into one time frame and utilizing volunteers to help sell. Since people rarely like to volunteer for something they get no benefit out of, we are offering some amazing prizes for selling sponsorships, culminating with a trip to Mexico. The interesting thing about TRC is that is actually mutually beneficial to all involved, and the prizes are relatively easy to win. We have so many Chamber events, functions and committees (and therefore captive audiences) that sponsorships bring a lot of attention to local businesses. The volunteers have a fun time organizing teams and winning prizes, and it allows us to sell and organize all our sponsorships through a tried and true program. The teams are quickly organizing and coming up with some great names, like the “Ringing Cow-bells” (which is an inside joke, just ask a staff member if you’re curious). There are still slots open if you would like to be a part of TRC. I hope everyone has a great season and best of luck to everyone involved!

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